Discounted tickets are now on sale for Dairy-Tech 2022, shaping up to be the largest in the event's history.
More than 80 new products are being launched, and almost 300 exhibitors have stands booked, making it the biggest show yet.
Taking place on Wednesday 2 February at Stoneleigh Park in Warwickshire, Dairy-Tech 2022 features a new and improved layout making the site easier to navigate.
Usual favourites are featured, including the Dairy Hub, offering guidance and insight on key industry issues and the Innovation Hub, where new products, ideas, technology and concepts will be discussed. Hoof trimming demonstrations will also feature at the event.
Tickets bought before the show are priced at £17 per person compared to £20 at the door. In addition, members of the Royal Association of British Dairy Farmers (RABDF) receive two free complimentary tickets to the event.
Show organiser and RABDF Managing Director Matthew Knight said: "After almost two years of no face-to-face exhibitions and shows, we have witnessed an unprecedented demand for stand space from our exhibitors.
"Agriculture is going through some major transitions with the demise of subsidies, net-zero targets, and pressures from Brexit. This makes Dairy-Tech 2022 the ideal place to keep abreast with what is happening in the industry and offer farmers and landowners the most appropriate advice to adapt to some of the changes.
"It is also an opportune time for farmers to see some of the new technology available that could be eligible for grant support under the Farming Investment Fund, which provides grants to improve productivity and bring environmental benefits.
"Dairy-Tech prides itself on being the go-to place for everything relating to new technology, concepts and techniques and never has there been a time when embracing some of these new products has been as important."
To find out more about the event, what's on and how to buy tickets, go https://dairy-tech.uk/visiting/buy-tickets/