Milk Your Moments is a campaign funded by AHDB, Dairy UK, Defra, Scottish Government, the Welsh Government and the Northern Ireland Executive to address the fall in milk sales due to the closure of foodservice caused by the coronavirus outbreak. They have teamed up with mental health charity MIND to highlight the importance of human connections and are encouraging open conversations with others to make a positive impact on people’s mental health.
Milk and dairy have always featured in situations we took for granted before the lockdown, such as catching up with a colleague over a coffee or sharing an ice-cream with friends, so the campaign celebrates those moments – hence ‘Milk Your Moments’.
Visit www.milkyourmoments.co.uk and a £1 donation from the dairy industry will be made to MIND.
Record your own moment to share with their friends on social media using #MilkYourMoments
